July 3rd, 2010 | 
Author: Thousands of products are born and launched on a daily basis. Many times, customers already get information overload on what products to buy. However, many companies have explored the idea of being part of the service economy. By adding services to the products they promote, they are able to increase the value of such products.
One good example of this is in the beauty industry. There are countless shampoos, creams and gadgets sold to women. Some companies have created their own service centers like salons where they showcase the use of their products. As a part of promotions, they also go to different places like malls and supermarkets to provide quick service with the use of their products. This makes the customers understand better how their products work and evaluate their quality.
Large companies who provide products like computers and other gadgetry now also offer services to their clients. This makes the customers go back to the same company for their products since they realize that they are given a lifetime value. They know that a company is there to assist them in all their needs. Assistance given even after the sale is called after purchase services. This is also a good way to create loyal customers and stir positive word of mouth.
There are many advantages that the service economy gives to businesses. This gives a company a competitive advantage from others who are just focused on selling the products. Providing a service creates more value and image to the company since it leaves an experience to the customers.
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